Scaleo Affiliate Tracking is providing a solution for performance marketers.
It does not state or reflect the use practices or policies of our clients.
Scaleo is a “data processor” that collects and analyzes end user data at the specific request of our clients, who are operating as “data controllers”.
AD SERVING - is the process of delivering an ad to be shown in a web page or a mobile app
ADVERTISERS - companies that have a product or service they want to promote
AD IDENTIFIERS - are unique character strings associated with user devices to help monitor and measure user interactions with advertisements and apps
AFFILIATES or PUBLISHERS - an Affiliate or Publisher is a website or a company that displays advertisements
CLICKS - refers to when an end user “clicks” on any advertisement and is redirected to the offer page
CLIENTS - are companies who are using Scaleo for handling their advertisement business
CONVERSIONS - occur when a user completes the “offer” (e.g. register or sign up to a service, installing an app, filling out a survey, or perform any other action)
COOKIES - are small text image files stored on your computer either temporarily or permanently to allow websites to recognize users and keep track of their preferences
GEO LOCATION - Scaleo does collect only imprecise geo data through IP address and/or wifi networks
IMPRESSIONS - occur when a user sees an advertisement
IP ADDRESS - is a numerical number attached to any device which is connected to the Internet
NETWORK - are brokers between advertisers and affiliates/publishers
PIXEL TRACKING - a tracking method which usually works by using cookies
POSTBACK - server-to-server communications between parties
What Is Scaleo and why do our clients use it?
Scaleo is an Affiliate Tracking Solution, used by clients all over the world to manage their affiliate marketing business.
Our clients determine the data that they provide to and collect through Scaleo.
The way how clients of Scaleo are handling any data, is governed by their own privacy policies and applicable laws or regulations.
How do Scaleo clients collect data?
At the direction of our clients, who are acting as data controllers, Scaleo collects the following types of information from Users to help clients optimize and measure their affiliate marketing business:
How do clients collect information from users?
Clients use Scaleo for pixel or server postback tracking to collect information about Users.
Pixel tracking stores a session identifier in a user’s cookie on click.
In postback tracking, Scaleo directly creates and sends a unique identifier to the advertiser on click. If a conversion happens, the advertiser then communicates back this unique identifier to Scaleo for validation purposes.
How Clients use Scaleo to process information from users?
Scaleo uses data, which does not personally identify any enduser, in order to allow a more accurate targeting for any advertisements by our clients.
What Information is Scaleo collecting from its clients?
Signing up as a Client requires setting up a Scaleo Platform.
During this process, we collect data such as, but not limited to, Name, Email, Company, and SkypeID.
Scaleo may disclose data in the event we suspect fraudulent, malicious, or unlawful activity or believe that we are legally required to do so.
Scaleo may also collect and share anonymous aggregated data derived from the Scaleo platform, including, statistics about the platform activity.
We may transfer such data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Can users opt out from all tracking handled by Scaleo?
If any user would like to opt out from ads of a network, affiliate, or advertiser, they will need to contact those companies directly.
Any changes will be published on this page.
Scaleo follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Cookies and Web Beacons
Like any other website, Scaleo uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.
Website Visitors can allow or deny the usage of cookies without being limited by browsing our website.
This policy is not applicable to any information collected offline or via channels other than this website.