Privacy Policy

Last updated on February 24, 2023
Software Privacy Policy

Scaleo Affiliate Tracking is providing a solution for performance marketers.

This Privacy Policy for our Scaleo Affiliate Tracking Software, is provided to help you understand how Scaleo is processing end user data on behalf of our Clients who are using our Services.

It does not state or reflect the use practices or policies of our clients.

Scaleo is a “data processor” that collects and analyzes end user data at the specific request of our clients, who are operating as “data controllers”.

This Privacy Policy reflects solely the Scaleo Affiliate Tracking Software.

To access the Privacy Policy, reflecting our Website, please scroll down to the end of this page.


AD SERVING - is the process of delivering an ad to be shown in a web page or a mobile app

ADVERTISERS - companies that have a product or service they want to promote

AD IDENTIFIERS - are unique character strings associated with user devices to help monitor and measure user interactions with advertisements and apps

AFFILIATES or PUBLISHERS - an Affiliate or Publisher is a website or a company that displays advertisements

CLICKS - refers to when an end user “clicks” on any advertisement and is redirected to the offer page

CLIENTS - are companies who are using Scaleo for handling their advertisement business

CONVERSIONS - occur when a user completes the “offer” (e.g. register or sign up to a service, installing an app, filling out a survey, or perform any other action)

COOKIES - are small text image files stored on your computer either temporarily or permanently to allow websites to recognize users and keep track of their preferences

GEO LOCATION - Scaleo does collect only imprecise geo data through IP address and/or wifi networks

IMPRESSIONS - occur when a user sees an advertisement

IP ADDRESS - is a numerical number attached to any device which is connected to the Internet

NETWORK - are brokers between advertisers and affiliates/publishers

PIXEL TRACKING - a tracking method which usually works by using cookies

POSTBACK - server-to-server communications between parties

What Is Scaleo and why do our clients use it?

Scaleo is an Affiliate Tracking Solution, used by clients all over the world to manage their affiliate marketing business. 
Our clients determine the data that they provide to and collect through Scaleo. 
The way how clients of Scaleo are handling any data, is governed by their own privacy policies and applicable laws or regulations.

How do Scaleo clients collect data?

At the direction of our clients, who are acting as data controllers, Scaleo collects the following types of information from Users to help clients optimize and measure their affiliate marketing business:

  • Ad Identifiers
  • IP address
  • Cookies
  • Pixel Tags
  • Geo Location Data derived from IP address and/or wifi networks.
  • Device Type and/or Brand/Model used
  • OS and/or Browser used

How do clients collect information from users?

Clients use Scaleo for pixel or server postback tracking to collect information about Users. 
Pixel tracking stores a session identifier in a user’s cookie on click. 
In postback tracking, Scaleo directly creates and sends a unique identifier to the advertiser on click. If a conversion happens, the advertiser then communicates back this unique identifier to Scaleo for validation purposes.

How Clients use Scaleo to process information from users?

  • Measuring performance of advertisement campaigns
  • Measuring performance of Affiliates and Networks
  • Creating custom performance reports
  • Determining when Users respond to ads
  • Targeting

Scaleo uses data, which does not personally identify any enduser, in order to allow a more accurate targeting for any advertisements by our clients.

What Information is Scaleo collecting from its clients?

Signing up as a Client requires setting up a Scaleo Platform. 
During this process, we collect data such as, but not limited to, Name, Email, Company, and SkypeID. 
Scaleo may disclose data in the event we suspect fraudulent, malicious, or unlawful activity or believe that we are legally required to do so. 
Scaleo may also collect and share anonymous aggregated data derived from the Scaleo platform, including, statistics about the platform activity. 
We may transfer such data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Can users opt out from all tracking handled by Scaleo?

If any user would like to opt out from ads of a network, affiliate, or advertiser, they will need to contact those companies directly.

Changes to this Privacy Policy

Scaleo may update this Privacy Policy from time to time. 
Any changes will be published on this page.

Contact Information

If you have any questions regarding this Privacy Policy, or would like more information on our privacy practices, please contact us at [email protected]

Website Privacy Policy

At Scaleo, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Scaleo and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at [email protected]

Log Files

Scaleo follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Scaleo uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

Website Visitors can allow or deny the usage of cookies without being limited by browsing our website.

Privacy Policy

This privacy policy only applies to our website and is valid for visitors to our site.

This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.